This workshop will introduce our participants to Design Thinking frameworks – maximising the impact of their ideas by rooting them in real customer issues. Through this session, participants will test their key assumptions and develop / improve their customer archetypes.
How do you acquire your initial customers? How do you sustainably grow your business? What are investors looking for when they assess your business’ commercial model? This workshop addresses these core questions and gives participants the core knowledge and practical tools to ensure their business is set up to scale up.
The ability to clearly communicate your idea, your story, and your growth plan is a vital part of an entrepreneur’s toolkit. In this session, participants will learn the do’s and don’ts of pre-startup pitching.
Teams pitch their progress to a panel of external judges. 10-15 teams will be selected to advance to the next stage of the program where the focus will be on building their MVP.
What is the most basic version of your product that will allow you to test key assumptions and gain the traction needed to demonstrate product-market fit? In this workshop teams design and take the first steps in building this M.V.P.
A strong brand can be the difference between success and failure. Building a brand experience goes beyond a logo and catchy tagline and is core to attracting and retaining customers. In this workshop, teams will crystallize their brand identity and positioning.
One of the biggest decisions facing any new business is where and how to get funded? This workshop will be a crash course in early business financing. The focus will be for all teams to understand their funding requirements, what to expect from investors and how to achieve their equity goals.
With only a few minutes to convince judges and investors of the value of your idea, your pitch deck needs to be simple and efficient. This workshop will help teams refine their pitches to convey the essential information and maximize their chances of success.